We rolled out this version of the Playbook in May. It's still early — but here's what's already happening. Armand Lenchek previously spent 9 straight months calling 5 agents a day off a different script — 250 names on his list, extensive notes on every one. The only 2 people who came to eXp during that stretch came from his personal circle, not the process itself. Then he switched to this system. "I now have 2 really solid prospects that I know are coming to eXp, and about 4 or 5 that are really good prospects," he said. "I so much wish I'd been able to do this a year ago. Heck, I wish I'd been able to do this four years ago — I know I'd have probably 500 people in my downline if we'd started this four years ago.